The pet food company wants to conquer maltaCleyton the Mexican market for cat food, worth 7.000 billion pesos (MDP) through a new product that lets you reach more potential consumers .
Despite the crisis, the pet market, which includes dogs and cats, has enjoyed steady growth and it is estimated that domestic consumption of food for these species is close to 598.000 tons, according to the National Manufacturers Balanced Food and Animal Nutrition (CONAFAB).
In 2009 the segment of cat food will grow between 10 and 12%, according to estimates maltaCleyton.
Expectations of growth are mainly due to that 48% of the population in Mexico is that the pet food fed to humans.
The strategy to increase its market share is to market Minino Plus, a presentation of food in 20 kg to allow the company to position itself among the 74% of Mexicans who choose the croquettes to feed your cat.
This product is designed for all ages of pets and is available for sale since August.
In 2007 the volume of tons produced in the three lines of this company for cats was 45, 267, a figure that in 2008 this figure rose 36%, to end the year with 61, 364.
