The managing director of Mera Petfood GmbH Kevelaer knows dogs love it finely. Or at least believe that Mr Chen and mistress, the luxury food, mixed with rice for their four-legged buy. The trend is for the exclusive. “Our most expensive series grows the most,” says company Prokurist Günter Kalf. And it maintains the mid-sized companies with 55 employees, even in times of economic crisis on the market. And even more: It invests in the production.
Around ten million euros, was the family business three years ago in its new location in the industrial Kevelaer. At 30 000 square meters, a new production facility – initially for the finished feed.
Retail sales is the guarantor
Another four million are currently in the expansion: in 5000 square meters, a new baking book for dog biscuits, which is still in bets from the tape running. For the district of Kleve Wirtschaftsförderung reason enough, the family business under the Summer Food Tour “to visit.
Since 1949 presents Mera pet her. First calves milk, since the 80s dog and cat food. Although the proportion of dog food with 95 percent clearly dominated. 50 000 tonnes a year to leave the premises in Kevelaer, 25 percent of them are mainly exported to other European countries. In Germany, the total of 160 products to 20 percent to breeders and sold to 80 percent in specialist shops.
For the medium-sized businesses is the dealer a chance against big names in the industry to exist. Because the latter are looking for their distribution is now on the food chain. For the forage produced Mera While the markets under their own brands sell. The brand Mera but it will not give discount.
Another must for Bernd Vos and his team is specialization. Meanwhile, there is food for puppies, old dogs, big dogs, dogs with allergic reactions and even recipes that have normal nutritional products go further, like salmon and lamb. “Five stars for four paws” is the motto. Whoever does not mitmische may not sell, even Bernd knows Vos.
Rising paragraph for Company Expansion
For the CEO, it was not an easy decision, despite the financial crisis to invest. But: “Close your eyes and through,” said Bernd itself Vos. In 2006 the economic situation had been difficult. The expansion of the production site but have paid. The sale was increased by 50 percent. The reinforced Bernd Vos again this year, implementation of the investment. As a company, you should just come in advance and show what they can. Only then had chances to win new clients, says the Lower Rhine and enjoy a bite dog Leckerli from corn and wheat, fresh from the machine.
