Economic crisis hits even pets. While dogs and cats are no more frequent Visitors to the aesthetics, the most notable is that the owners discussed how to save a few pesos to buy croquetas reducing or changing the brand of a product cheaper.
And that, according to Gerardo Galindo, director of Marketing for the firm maltaCleyton, the crisis affected the price of food for dogs and cats, and it increased more than ten percent, a result of the high cost of raw materials and the devaluation of the peso.
That is, if a bag of ten kilos it cost about 200 pesos, now worth 220 pesos.
“I have two large dogs, Hercules and Hades. Croquetas buy packages of ten pounds, but now I buy a brand that comes at half price to the very commercial and well. Besides not spending on veterinary myself because the beef comes out very expensive, “said Agustin Garcia, owner of pets.
For Galindo, many raw materials are imported, the fluctuation of the dollar was strong and the market showed up to three price increases in the last 12 months.
“In general, most producers of pet food had to lower their margins to avoid passing on the impact the consumer. Were increases of up to ten percent, “reiterated the steering maltaCleyton.
According to Galindo, the market value of the pet food in Mexico is estimated at seven billion pesos, a niche with great potential for growth if one considers that 48 percent of the population to feed their pets with food for humans.
In terms of volume, equivalent to 600 thousand tons annually, representing 11 percent for cat food, according to Galindo where there is greater potential for growth because the segment of dog food to be slowly growing more mature.
According to the representative of brands such as Winner, Top Choice, Power and Minino Canino, with the emergence of the economic crisis of pet owners began to change their purchasing habits.
“Although the market continues to grow in volume, is lower in value. The consumer will not let you give croquetas their animals, but look for options with the best price, so we focus our strategies to capture these buyers, “said Galindo.
In your opinion, now is an opportunity to attract consumers from other brands to its products, and the possibility that once the economy improves rate of return to their previous purchases.
He said that “fortunately” for pet food often get customer loyalty if they work well into their dogs or cats.
“In the case of pets, when the owner buys a product that shows its performance in the hair, teeth or digestion of animal remains there. It is difficult to change unless you have a problem of accessibility to products, “said dirctivo Marketing.
He added that other changes can be observed in the market for pet food is that those loyal to any brand owners, to be “short of money,” looking to buy large bags or presentations that mean paying less, but this should visit the Sales repeatedly.
In addition, some owners opt to purchase croquetas per kilogram in the traditional market (shops and markets).
Another option is to buy the croquetas internet sites that sell in bulk.
The rise in raw materials and the dollar to the peso, resulting in an increase of ten percent in these products
Economic crisis hits even pets. While dogs and cats are no more frequent Visitors to the aesthetics, the most notable is that the owners discussed how to save a few pesos to buy croquetas reducing or changing the brand of a product cheaper.
And that, according to Gerardo Galindo, director of Marketing for the firm maltaCleyton, the crisis affected the price of food for dogs and cats, and it increased more than ten percent, a result of the high cost of raw materials and the devaluation of the peso.
That is, if a bag of ten kilos it cost about 200 pesos, now worth 220 pesos.
“I have two large dogs, Hercules and Hades. Croquetas buy packages of ten pounds, but now I buy a brand that comes at half price to the very commercial and well. Besides not spending on veterinary myself because the beef comes out very expensive, “said Agustin Garcia, owner of pets.
For Galindo, many raw materials are imported, the fluctuation of the dollar was strong and the market showed up to three price increases in the last 12 months.
“In general, most producers of pet food had to lower their margins to avoid passing on the impact the consumer. Were increases of up to ten percent, “reiterated the steering maltaCleyton.
According to Galindo, the market value of the pet food in Mexico is estimated at seven billion pesos, a niche with great potential for growth if one considers that 48 percent of the population to feed their pets with food for humans.
In terms of volume, equivalent to 600 thousand tons annually, representing 11 percent for cat food, according to Galindo where there is greater potential for growth because the segment of dog food to be slowly growing more mature.
